See it in action

Key Features

Technology

  • Wet-to-Dry Technology - Style straight from towel-dried hair. No pre-drying needed
  • No heat damage - no direct plate contact and no thermal damage at high temperatures
  • 3 temperature settings - 80°C / 120°C / 140°C for fine to thick hair
  • Auto pause - airflow reduces automatically after 15 seconds when arms are open and you set it down, reactivating when you pick it back up
  • Removable filter - Easy-clean filter for low-maintenance upkeep

Specifications:

  • 1600w motor - serious power for fast, efficient results
  • 110,000 RPM Brushless Motor - Powerful airflow for fast, efficient wet-to-dry performance
  • Wind Speed - 11.2 m/s for consistent, controlled airflow through every pass
  • Adjustable Airflow - toggle between high and low airflow to suit your pace
  • 200 Million Negative Ions - Dramatically reduces frizz and seals moisture into every strand
  • LCD Display - Full visibility of temperature and settings at all times

Modes:

  • Wet - Straightens towel dried hair without the need to blow dry first
  • Boost - A shot of extra heat for an instant style refresh on dry hair
  • Cool - Style with arms closed for a smooth, heat-free finish
  • Idle - Powers down automatically after 5 minutes of inactivity to save energy

US vs Other Brands

We pride ourselves in our high quality and unparalleled value but see for yourself

Can be used as a dryer

Wet-to-dry straightening

No heat damage

90 day satisfaction guarantee

FL!KT Wet-To-Straight

Dyson Airstrait

GHD Duet 2-in-1

Shark SilkiPro

Power

1600w

1600w

1200w

N/A

Weight

500g

935g

675g

780g

Cord

250cm

198cm

270cm

210cm

Heat Settings

3

3

2

3

Speed Settings

2

3

1

3

Cold Shot

Auto Pause

Screen

LCD

OLED

Guarantee

2 Years

2 Years

2 Years

2 Years

Risk free trial

90 Days

60 Days

21 Days

30 Days

Price

£140

£449

£379

£250

This wet-to-straight hair styler dramatically reduces styling time, with customers reporting mornings cut from 40+ minutes to 15. "Does exactly what it says" with sleek, smooth, frizz-free results on damp hair. Works best on towel-dried rather than soaking wet hair. Minor concerns: cord length and lack of travel pouch.

  • Hair comes out sleek, smooth and shiny every single time. Really impressed
  • Now I do it all in one step in about 15. This has genuinely given me time back
  • Saving 20+ minutes every morning
Routine (positive)Hair (positive)Quality (positive)Results (positive)Steam (positive)
  • 5 stars: 50 (81%)
  • 4 stars: 10 (16%)
  • 3 stars: 2 (3%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous

Amazing! Does exactly what it says!

T
Thea Brindley
Better than I expected

Bought this with fairly low expectations based on past wet-to-dry tools that never delivered. This is genuinely different. Hair comes out sleek, smooth and shiny every single time. Really impressed

S
Scarlett Briggs
Saved my mornings

I used to dread washing my hair because of the time it took to style. Now I actually don't mind it. That's a real quality of life improvement and I mean that genuinely

T
Tamsin Price
Brilliant for long hair

I have hair to my waist which means any styling tool takes forever. This is notably quicker than my old routine and the result from root to end is consistently smooth. Really impressed

J
Jemima Frost
Worth the investment

Absolutely worth it. The build quality is excellent and the results are consistently brilliant. Won't be going back to my old two step routine

H
Harriet Cross
Single mum approved

I do not have time for a 45-minute hair routine. This has cut mine to 15 minutes without sacrificing the finish. I've told all the mums at school about it

T
Tallulah Reid
Fast delivery, even faster drying

Arrived next day, used it that evening and was immediately impressed. The drying speed is genuinely fast and the straightening finish is clean and frizz free

A
Anya Petrov
Bought a second one for my mum

She visited me and used mine. Loved it so much and I ended up buying her one for her birthday

M
Mia Lovegrove
Quick, easy, no drama

Exactly what you want from a daily hair tool. No faff, no technique required, just reliable results every morning

J
Jess Calloway
Colour-treated hair friendly

I was worried about using any heat tool on my bleached hair but this has been really gentle. No increased breakage or damage that I can see, and my hair looks better than it has in months

A
Amelia Hartley
Obsessed

That's all I have to say really. Obsessed. Tell your friends.

R
Robyn Mercer
Really happy overall

Been using this for about a month and the results have been consistently good. Gave four stars rather than five only because I'd love a slightly wider plate for faster coverage on thick hair

K
Katie Drummond
Completely changed my routine

I wash my hair every day and spending 40 minutes drying and straightening was driving me mad. This has brought that down to about 15 minutes and the results are just as good. Genuinely one of the best things I've bought for myself this year.

S
Sienna Walsh
Better than my old GHD

Had a premium straightener for six years and finally replaced it with this. The wet-to-dry capability is a game changer

B
Blythe Holloway
No frizz whatsoever

I have frizzy hair in even the lowest humidity and this completely eliminates it

L
Leah Prescott
Does exactly what it says

This just works as advertised. Really pleased

O
Orla Fitzpatrick
Great for thin hair too

Worried the airflow would make my fine hair fluffy or static-y. It doesn't at all, seems to genuinely work and hair feels smooth and weighted after use

Z
Zoe Whitaker
Fast and effective

Heats up quickly, works on properly damp hair without snagging, and the result is consistently smooth. I've used it every day for three weeks

C
Cerys Llewellyn
Works on freshly washed hair

Straight from the shower, towel dried and then this. The steam vents handle the moisture properly and the finish is perfect

J
Janice

Absolutely great im a pensioner 73 and its a must to have - 5 minutes in the morning is all it tskes

A
Alice Pemberton
Really consistent results

Some tools give a great result one day and a mediocre one the next. This gives the same clean finish every single time

N
Nina Kowalski
Perfect for curly-to-straight styling

I have 3a curls that I straighten regularly and this is the smoothest, least damaging result I've ever achieved. Hair looks sleek without looking flat or damaged

M
Megan Fairclough
Solid product

Build quality feels good it heats up fast and is easy to use. Results are consistently smooth and my hair holds the style well throughout the day. Would recommend without hesitation

N
Nell Forsythe
Brilliant on a budget of time

The actual hands-on time is maybe 12 minutes for my shoulder length hair. The rest of the day my hair holds the style without product

O
Olivia Sanderson
Stands up to hard water

I live in a hard water area which makes my hair difficult to manage. This still performs brilliantly. Really durable and effective

D
Demi Ashford
Really good, takes a little practice

The results once you've got the technique down are brilliant. First couple of uses I went a bit too slowly and got slight waviness. Once I got the pace right it was perfect every time

S
Steph Laverty
Shiny hair every day

My hair genuinely looks like it's just been blow dried professionally without the time or the cost of a blow dry

A
Aisha Farooq
My morning has never been calmer

Used to rush through my hair routine stressed and running late. This has genuinely taken the pressure off. Faster, easier, better results. Really happy

V
Verity Chapman
Gifted this to myself

Sometimes you just have to treat yourself. This was absolutely worth it. My morning routine is faster, my hair looks better and I feel less stressed getting ready

P
Pippa Sherwood
Love the result, cord is slightly short

The styling performance is really impressive and my hair looks brilliant after every use. Only minor gripe is the cord feels slightly shorter than I'd like for my setup but it's not a deal breaker

H
Hannah Trevino
Nearly perfect

Everything about this is great except I wish it came with a heat-resistant mat or pouch for travelling. The tool itself is excellent though and I use it every single day

A
Abigail Nwosu
Fine but not transformative for me

I had high expectations based on the reviews and I think that may have set me up for a slight disappointment. It's a good straightener and it does work on damp hair, but I haven't had the dramatic time-saving experience others describe. My hair type is probably a factor

We're sorry it hasn't had the impact you hoped for, please reach out to our team and we'll do our best to help optimise your technique

FAQs

How wet can my hair be when I use it?

Towel-dried is the sweet spot — remove excess water but don't fully dry first. Do not use on soaking wet or dripping hair.

What's the difference between Wet and Dry mode?

Wet mode uses maximum airflow and is designed for damp hair. Dry mode is for refreshing or restyling already-dry hair. Boost adds a shot of extra heat in Dry mode.

What does Auto Pause do?

When the arms are open and you set the straightener down, airflow automatically reduces after 15 seconds. It reactivates as soon as you pick it back up.

What temperatures does it have?

Three settings: 80°C for fine or delicate hair, 120°C for everyday use, and 140°C for thick or coarse hair.

How do I clean the filter?

Pull down on the filter unit to release it, clean away any lint or debris, then slide it back into place. Clean regularly for optimum performance.

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